Olympic – Part 1

Beijing Olympics 2008,the word that has not only been on the minds of the members of the athletic community but also on the minds of executives of the sales fraternity, however the question arises as to how to benefit from an event so large and what opportunities it can offer to companies?

The answer to the above is very simple as the event, which is estimated to be hosted at a cost of about 16 trillion Yuan has got capacity to yield back at least three folds or more of what a company invests in it.

The investment options are enormous but I’ll discuss a few here. More than 2 billion people will view the Beijing Olympics worldwide and it’s an event, which no one will want to miss. So investment in the buying the broadcasting rights is one suitable option for commercial television channels, however this option is maybe for the giant television channels which will be able to afford the hefty charges for purchasing the rights.

However this massive event also has doors open even for the small companies, like the numerous travel companies worldwide which may offer a travel package to china and with the package offer tickets to watch the Olympics live. For restaurant chain owners also the Beijing Olympics may prove to be a great investment sector as they may put up there own stalls on or near the venue site, this will bring both profit to the company as well as be a worldwide brand advertisement. Another option is for the banks and credit-lending organizations. They can offer a low interest rate for making cash advances in china during the Olympic days and hence bring in more revenue through the sports enthusiasts who will be traveling there in china. Now for the people who won’t be in china and still want to feel the Olympics then there is an option open for various t-shirt manufacturers because the youth these days will be ready to wear anything that speaks of the current most happening event and if it’s the Olympics then certainly it’ll be a sure shot hit.

For Airliners the event has to bring in revenues as they can offer direct flights to Beijing from various destinations in order to carry the thousands of sport lovers who will do just about anything to reach Beijing and witness there favorite player performing live. Another area of investment is for the Sports goods owner’s who may offer a substantially low price for various athletic equipments. Hence for companies the Beijing Olympics has a lot to offer and its left up to the marketing heads to decide whether they want to invest right in the center of action in china or they just want to use the brand name of Beijing Olympics and let the fascination of Olympic bring in revenue for them.